Spoooky Beer Review: Magic Hat’s “Hex”

 I’m taking it upon myself to review as many Octoberfests and Pumpkin Ales as I possibly can during the Pre-Halloween Season. All while listening to “Thriller”.

Next up: Magic Hat’s “Hex”

After all these pumpkin ales, I needed a break. There’s only so much cinnamon and pumpkin you can drink before you start sneezing holiday cheer. So I went and picked up Magic Hat’s Hex, a Halloween theme beer that promises no kind of pumpkin and delivers on that promise.

When a brewery decides to eschew more traditional means of a seasonal beer (light ales in the Summer, IPAs in the Spring, Rauchbiers in the Winter {ugh}), they have to really go the extra mile to sell it as that season’s beer. This generally means the packaging is going to get all holiday up in your grill.

Take “Hex” for instance. There are demons and vampires being served beer by a floating witch waitress while they sit at a blood red table under a blood red sky and the whole thing is framed with wrought iron and spiky brambles. Bam, there’s Halloween for you. Now, it doesn’t have to taste  like Halloween at this point. You bought the beer for a party and you’re going to use the actual bottles as decoration.

But it does have to taste goodIt can’t all just be gimmicky labeling and spooky boxes. If you don’t want to drink what’s in the bottle, then you just plunked eight dollars down on a refrigerator decoration, which would have been better spent on cotton ball webs and plastic spiders.

Luckily for you and for me, “Hex” is a pretty decent beer. It has a good, strong burst of flavor; kind of tart and there’s just the slightest hint of Belgian in there. It’s not the most intense beer, but nor is it the disappointingly bland brew that is Scarecrow, a beer you’ll be meeting later in the week.

I’m not generally a fan of Magic Hat, but I like this. It’s that little bit of tartness that does it for me. It’s a little heavy, but not too much and it doesn’t overpower you with flavor.

On the downside, it does tend to…linger a bit. Like an IPA that overstays its welcome a bit too long, Hex leaves behind a bitter aftertaste, but on the periphery of your mouth.

All in all, “Hex” was surprisingly decent and a well rounded seasonal beer that made me want to give Magic Hat a second chance. Bring a six pack to that Halloween party you’re going to. The host will welcome the additional spookiness and people won’t break half-empty bottles over your head when they taste it.

I give it, Hell, I don’t know…two zombies and a murderous conjoined (but detached) twin in a wicker picnic basket*.


*A head nod and a wry smile to the person who gets the reference.

2 thoughts on “Spoooky Beer Review: Magic Hat’s “Hex”

  1. Well, since I just headed over from Dinosaur Dracula where we were talking about “Basket Case,” safe to say I get the reference.

    In addition, I love beer. Good stuff. Both the reviews and the beer, I mean.

    Also, I just tried to leave this comment and had browser issues so if it double posts, my bad and what not.

    1. Not a problem, I just saved the latter and deleted the former. Welcome to the site and glad you liked the reviews. I had to give my liver a rest, but there’ll be more later.

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